affiliate marketing

Affiliate Marketing is a performance-based online marketing program suitable for almost every business. The primary goal to start an affiliate program is the wish to increase online sales or leads. The affiliate or also known as the publisher, places the advertisers' online media (like banners, buttons or videos) on his website. When a particular action is performed for example a lead or a sale the advertiser pays a commissions to the affiliate.

Example: You run a web shop for toolkits and decide to start an affiliate program. Affiliates with all kinds of websites, blogs and so on apply for your program and you allow them to place banners, links and other online media on their websites. One of the affiliates sends traffic to your website and this traffic converts into a sale. You pay a commission to the affiliate, because it was him who sent the customer to your website. The commission for a sale could perhaps be 8%, leaving you with the remaining 92% revenue and no further marketing spending. The complexity of setting up and handling an affiliate program is often underestimated. Professional affiliate marketing requires experience, effort and time. Too many programs have failed in the past, because the company didn’t assign the right priorities.

Find your affiliate marketing strategy

But that doesnt necessarily have to happen to you. With a realistic time commitment, a sophisticated strategy and a faithful co-operation with the affiliates, your affiliate program can generate amazing results. The most successful affiliate programs are run by people who acknowledge that efficiency-driven advertising is based on win-win relationships. Treat your affiliates and their businesses with respect and they will be delighted to send you more and more customers.

Our team of affiliate marketers have the experience and passion to set up, promote and monitor your affiliate program. We have long lasting relationships with Europe’s most important affiliate networks and know many of the most successful affiliates personally. If you want to learn more about running a successful affiliate marketing program for your product or services, please contact us.